Objective: To promote GEOMON on SETMax
Client Need: Male population between 15-45 only in Uttar Pradesh, Gujarat, Delhi, Madhya Pradesh, Mahrashtra and Mumbai
Customer proposition: Created the Watch & Win contest to ensure a push for reach and TSV (Time Spent Viewing) and rewarding the viewers who watched GEOMAN ad with special goodies from SET MAX.
Client Innovation: m-adCall buzzer reminder to all users who saw the promo 1 hour prior to the premier telecast.
Delivered: via m-adCall, with reminders just before the premier telecast.