Gumrah

Client: Channel V

Brand Objective: To Promote Channel V Gumrah on m-AdCall

Client Segmentation: To target youth (age: 15 to 24) in the states of Haryana, MP, Punjab, Rajasthan, UP and cities Mumbai and New Delhi

Client Innovation: On watching the complete ad, viewers won reward points from Channel V

Delivered: via m-adCall on Tata.