Client: HTC
Brand Proposition: ‘Here To Change’ – highlighting the features of the handset
Objective: Create buzz for HTC One amongst the youth on a new handset launch
Brand Outcome: 67% brand recall in customer surveys done
Manu Seth-Marketing Head- HTC India:
“We are proud to be one of the first ones to be associated with Tata Docomo GET that has offered so much, to so many, in such short a time.”
Delivered: via m-adCall, with the post call landing page leading to an ecommerce website