Client: Reliance Trends
Brand Objective: Optimize Priyanka Chopra’s association with the brand for LIFW
Client Segmentation: Ensure it reaches the right TG of girls who look up to Chopra as fashion icon and also want value for money.
Client Innovation: On air instantly after the LIFW to ensure a well timed playout
Delivered: via m-adCall, m-ad App touch and m-adInApp for larger reach