Client: Fastrack Explorer
Objective: Create visibility for an on-ground sales promotion with multiple talk points
Brand Target: Get mindshare of the youth segment
Simeran Bhasin – Marketing Head, Fastrack:
“Fastrack is a consumer brand and it makes ample sense for us to be on the medium that our consumers associate themselves with – their Mobile Phones. Since we look at a user group of 16-24 as our consumers, the decision to reach out to them through their phones is a step in the right direction. With Tata DOCOMO GET we will be able to reach out to users in a lot more targeted, efficient and cost effective way.”
Delivered: via m-adCall with the post call, landing page doing a reminder of 30% off on Fast Track