downloadC Star Movies
Brand Objective: Generate buzz for the Premiere of Fast & Furious 6 on Star Movies
Client Segmentation: Use data to segment customers relevant for the film for specific metros and cities. Even handset type, frequency of ad used as sub segmentation
Client Innovation: m-adCall buzzer reminder to all users who saw the promo 1 hour prior to the premier telecast.
Delivered: via m-adCall, with reminders just before the premier telecast.